This all happened so quickly that I didn’t even find the time to post that I was cast in this production, but I open tonight as Nikola Tesla in the NY Premiere of The Dangers of Electric Lighting, about the War of the Currents between Thomas Edison and Nikola Tesla. It’s at Shadowland Theatre in Ellenville, NY, and plays from 9/14-30. If you’re going to be in the Catskills area, come see the show! It’s a great cast, and an excellent production of a surprising and thought-provoking look at an unknown chapter of U.S. history. Sometimes, even geniuses who think they know it all still have something to learn….
Click Shadowland’s nifty animation in this post to visit the site for more information and for tickets.
APPLE. IN THE LIBRARY. WITH A LEAD PIPE. If life was like the classic board game “Clue,” that might well have been the headline in all our eLearning journals at the end of 2011. In place of the unfortunate Mr. Boddy, the crime scene photograph would have shown a white chalk outline in the shape of Adobe Flash. There’s a semi-happy ending to this news report, though: to paraphrase a certain Monty Python plague victim, Flash isn’t dead yet.
But by the same token, the late Steve Jobs and his Apple team dealt Adobe a crippling blow when it refused to support Flash Player on their iPhone and iPad devices, citing heavy resource requirements and potential security vulnerabilities. (And for a moment, let’s ignore the fact that even without playing Flash on it, I need to recharge my iPhone 4 once or twice a day!) So, is Flash dead, or dying? Not in the immediate future. Think of all the legacy content out there. But last November, when Adobe finally raised the white flag and announced that it was abandoning its development of the Flash Mobile platform, it became clear to everyone in eLearning that the development tool landscape is beginning a tectonic shift due to the growing importance of mobile learning, or mLearning.
If Flash is the Giant, then the young Giantkiller with the slingshot and the great aim is HTML5. And there’s a certain irony here: it’s not even a clearly codified, formalized markup language yet. In fact, bearing in mind the reality that “change is the only constant,” HTML5 may well end up being a freeform, organically expanding entity for a number of years to come, as new codes and capabilities are added. We may need to start calling it something catchy like “HTML Universe” (in a techie nod to the Stargate franchise) or “HTML Utopia,” or some other name that will represent an ever-evolving entity. Because let’s face it: do we really want to find ourselves talking about HTML16 or 156 anytime soon? I know I don’t. It’s true that right now, HTML5 still can’t do all the things that Flash can. But it can do a lot of them. Flash’s sun is setting, and HTML5 is the new sun rising on our eLearning horizon. At least for this rotation.
So how are the eLearning development tools we use today evolving to meet our need for engaging, interactive eLearning content that can play on any website or any mobile device? If you’re an eLearning Guild member you should download and read Nick Floro’s new tools report for 2012. It’s an excellent snapshot of where we all were at the end of 2011. (And if you’re not a member of the eLearning Guild by now, you really should be!) I’m going to take a closer look at the HTML5-readiness question for 2012, based on some hands-on Beta testing that I’ve been doing with both Adobe and Articulate.
For some year now, many of us have been using Adobe Captivate for our eLearning projects. The current build, Captivate 5.5, incorporates widgets and other programmer-friendly tools to expand the interactive capabilities of your eLearning course. But Captivate now also sports a spartan new gray Photoshop-style interface that I find is challenging to many corporate Subject Matter Experts (or SMEs). And it doesn’t publish to HTML5. I’ve been participating in testing of Adobe’s standalone HTML5 Converter tool, which is extremely simple to operate. With each new test version, more interactive features are being included. But as of this writing, there are still many Captivate features that cannot be converted. Adobe has also just started Alpha testing for Captivate 6. What’s the bottom line? By the time it hits the shelves, Captivate 6 will need to include seamless and comprehensive HTML5 publishing as one of its standard options. Anything less at this point would would give the competition too much of an advantage.
I’ve also been taking a look at Adobe’s new animation tool, Edge, which is in a pre-Beta Preview. Edge offers a clean (but again somewhat cryptic and SME-unfriendly) interface for creating animations using a combination of HTML, scripting, and cascading style sheets (CSS) instead of Flash. I went to Adobe’s Edge Preview launch here in NY in the summer of 2011 and worked with version 1 briefly at that time, but it did not yet offer interactivity or the ability to include audio and video. Preview version 4 was released on January 19th, and includes the first interactive features, so I look forward to checking that out. But audio/video is still not part of the package, and Adobe is well aware that the tool will not be ready for the public until those features are included. While Adobe seems to be positioning Edge as a standalone tool, for my money, it should also be included in the next releases of both their Creative Suite and the eLearning Suite. To not do that when so many customers have partnered with Adobe to help make it happen would seem both ungrateful and unwise. How Edge fares in the market will depend on the final list of features, its ease of use, how it’s packaged, and what tools the competition puts out in the meantime.
Adobe has undoubtedly felt heavy breathing on its neck over the past year from Articulate’s upcoming tool, Storyline. I’m participating in the Beta of this tool as well, so I am not allowed to say much at this time. It’s not divulging any secret, however, to say that per its name, Storyline includes a library of poseable characters, and is designed for the creation of story or scenario-based learning. That’s a long-awaited feature right there. I can also say that the tool is designed with the SME in mind, with an extremely user-friendly interface. Articulate intends to make Storyline content publishable to your choice of Flash or HTML5 by the time it launches later this year. Its screen capture feature can’t do everything that Captivate does at this point. But Adobe should be extremely concerned about the competition shaping up here, both in terms of product vision and functional design. Again, all will depend on the final list of features, and the price point. Articulate is saying that Storyline will be priced comparably to their other suite components, so we’ll see. If they keep the price low enough, I foresee this tool being a genuine game-changer for the eLearning marketplace.
Of course, competition is great for everyone because it brings out the best and brightest from each company, and makes each tool better. That’s good news for those of us who can’t afford to buy them all. And I’m discussing only a handful of tools! There are of course a lot more out there, including tools at higher and lower price points, and also cloud-based development suites offering HTML5 publishing. So let’s have a vision moment: what should be happening as we move forward? Ultimately, the applications that come out on top will need to be affordable and offer the ability to enter your content once, then simply apply a desktop or mobile template with the click of a button. Whoever can design applications that publish to your choice of Flash or HTML5 and minimize the need for rework when publishing to different devices will carry the day. At this point, products that publish only to Flash are basically writing their own obituaries, and will rapidly fade from the market as mobile learning becomes a more popular delivery method.
What will we be saying about 2012 a year from now? Perhaps not even Professor Plum or Miss Scarlet can figure that out. By then, HTML5 may have met its match. But when we eLearning professionals look back on this year, chances are we’re going to remember it as the year we discovered a body in the library. And the game changed again.
Agree? Disagree? I’d love to hear your thoughts. Leave a comment!
LORD POLONIUS What do you read, my lord?
HAMLET Words, words, words.
LORD POLONIUS What is the matter, my lord?
HAMLET Between who?
LORD POLONIUS I mean, the matter that you read, my lord.
HAMLET Slanders, sir….
This odd exchange between the king’s advisor Polonius and the supposedly mad prince Hamlet from Shakespeare’s famous tragedy came to mind as I read a thought-provoking blog post by my friend Angel Green, a wonderful instructional strategist. In her article, my friend half-seriously states that she hates words in eLearning, dubbing them a “necessary evil.”
But of course, we all know that blaming words is like blaming the messenger. Words can engender great good or great harm–ask any advertising executive, playwright, or politician. It’s all in how we use them. Or, to my friend’s point, misuse them. Think of all those Twitter and Facebook posts you really don’t need to see. All those eLearning screens that are simply walls of words, not keys to knowledge, understanding, and change.
Let me put it in a more Shakepearean metaphor: words are seeds. They need the right exposure and room to grow. If you plant too many of them too closely together, they’ll vie with each other for the sunlight (i.e., the audience’s attention), and the end result will be a scraggly bed of weeds that people avoid, not the well-manicured garden an audience will enjoy exploring. But the carefully-planted, memorable phrasing is money in the bank. The right words presented in the right way at the right time will take root in our audience’s minds–and grow.
Once you’ve whittled down your course’s words to the meaningful ones, in many cases you can greatly enhance their delivery by selecting the right voiceover talent to convincingly share the story and “sell” the script you’ve written (and of course, remember to include a Closed-Captioning option). Take the time to find a voice that matches your story’s character(s), and that sounds like someone talking naturally to the learner. Even a neutral narrator can have some personality, and should subtly communicate an eagerness to share the information for the learner’s benefit. Using quality voiceover talent pays for itself: suddenly your words take on a whole new life in your learner’s ear. Your course can now reach the auditory learners as well as the visual ones. Add some nifty, meaningful interactions for the kinesthetically-inclined, and you’ve got a course that will make a lasting impression on everyone!
When it comes to including particularly dry text, sometimes editing isn’t a choice; the language may be a regulatory requirement or even part of a court settlement. But in most cases, I’ve had success convincing legal teams that it’s best to put legalese into a pop-up window or take-away item behind a clickable shiny medallion, charming character or other appealing graphic. Use that icon consistently throughout the course to alert the audience to such material. Make the legalese a resource, not part of the main flow, and give its presentation some class. That way the information has been treated with respect–without bogging down the learner, who mostly just wants to get on with the course.
Impressive as they can be these days, interactive elements shouldn’t be the only “good stuff” in an eLearning course. Even when it’s a course your audience is required to take, they’ll respond to real engagement in any form. The right words are good stuff. They promote mental interaction. Used with theatrical flair, they can be great on their own. Ask Shakespeare. Or, they can play their part brilliantly right alongside the interactive techno-bells and whistles available to us today. More people are finally catching on to scenario-based courses as the most natural approach to memorable learning: Good stories stay with us. Put your learners in a situation they’ll recognize, one that will prompt an emotional connection. Maybe start them “in medias res”–in the middle of the story–so they have to hit the ground running, and think on their feet. Then give them a few tools, just enough information and guidance, and encourage them to put it all together themselves as they go through your eLearning course. Don’t do it all for them. Use words to tease, surprise, amuse. Regardless of the type of content: involve them, and make it entertaining! If no one on your team is a wordsmith–hire one. It’s worth it.
It would be nice if our clients and corporate lawyers better understood how words need to be used in eLearning–but in truth it’s not their job. Even though they share your goal of getting the course’s message across, words mean something different to them. A contract is not a meeting memo–and neither of them is eLearning. Lawyers use words to define and regulate; business clients use words to communicate and record. We–meaning instructional designers, strategists, and performance consultants–use words to inspire and enable change. And of course we use images in the same way. We’re the ad agency of the eLearning team. We’re the storytellers. We help translate and simplify, until only the essential words remain. The ones that learners will remember.
Words, images, and interactive elements need to exist in an organic, symbiotic balance within your eLearning courseware. Logorrhea is not a disease your eLearning course can afford to catch. But to return to Hamlet, Polonius, and the messenger metaphor: if your eLearning course materials aren’t written in an engaging way right now, don’t stab the old man behind the curtain. Go back and have a serious talk about words with the king. He started it!
If you have a great example of use or misuse of words in eLearning, I hope you’ll share it in the Comments.
On the evening of February 1st, I attended an ASTD-NY eLearning Special Interest Group (SIG) meeting kindly hosted by Visiting Nurse Service of NY, and SIG co-chairs Enid Crystal and John Galto. The guest speaker was Ross Squire, the man behind the well-respected eLearning staffing and consulting agency, Knowledgestaff. I heard Ross speak at an ASTD event a couple of years ago and found him to be great at “reading the waters” of the eLearning business. I like Ross because he’s clear-headed, thoughtful, and tells it like it is. This session was no exception.
Ross’s evaluation of the current climate matches what I’m seeing, point for point. Companies who cut staff as a result of the 2008 Wall Street fiasco and subsequent deep recession are not restaffing in the patterns we’ve seen in prior recessions. Instead, in many cases, they are content making their fewer remaining staff members do more work. After all, it enhances their bottom line. Only if they really can’t get the work done in house are they looking outside–and then, frequently offshore. When companies do go looking for new workers today, according to Ross, they are seeking renaissance workers more than ever, people who have a strong skillset across a variety of disciplines, rather than specializing in just one area. Yet, interestingly, the promising spurt of client inquiries his firm has had in the last month is mostly for full-time staff positions, rather than freelance consultants. We’ll see if that trend continues!
According to a survey conducted by Ross’s company, the emerging trends in eLearning are:
None of these is likely to be a surprise to you. The writing is on the virtual wall. Ross also reports that New York area learning executives have unanimously identified the following emerging roles as essential going forward:
Ross’s talk also included his “annual tune-up” tips: a lot of sound advice about how those of us in eLearning should manage our careers in the face of the the current economy. I was very glad to hear him include a segment on investing in yourself. More than ever, it’s essential to stay on top of trends, and also just to give yourself time and opportunity to grow and learn. After all, regardless of the economic climate, you’re worth it!
If you ever have the opportunity to hear Ross speak, I urge you to attend. He’s an engaging and deeply knowledgeable speaker, and he’s genuinely there to help. You’ll be glad you went. To view his materials from the session, click here. And if you live in the NY area and you’re not already a member of ASTD’s New York chapter, I urge you to join; there’s a lot of great information being shared at their events. You can click their logo on this post to visit the ASTDNY site.
Well, here we are at the end of 2011! And suddenly the eLearning Guild’s March Learning Solutions 2012 conference doesn’t seem so far away. If you’re the person assigned to create voiceovers for your company, and you want to step up your game to make your work truly memorable, then my full-day certificate program on Tuesday, March 20th, 2012, is all about you. But if you plan to join me, you need to sign up asap–I’m only accepting a limited number of students so that I can give one-on-one feedback to each participant.
Visit my Courses page to read feedback from my 2011 participants, as well as a description of the course. I’m very proud of each and every one of my 2011 students–the improvement in their work after just the one day of training was nothing less than remarkable. And they each have a certificate from the eLearning Guild to attest to their accomplishment.
You can click the image on this post to read a description and the eLearning Guild’s web site, and there’s a handy registration button right there as well. See you there!
I had a great time at the eLearning Guild’s Learning Solutions 2010 conference, as teacher (voiceover skills, and presentation skills) and as attendee. And I remember being interviewed at the time about my impressions of the conference. So I was pleased to come across this video clip that gives a recap of the highlights, and features some of my comments. It really was an excellent conference. Click the image on this post to view the brief video on Vimeo. And start making plans to attend Learning Solutions 2012!
For the past two years, the eLearning Guild has asked me to present courses at their Learning Solutions conferences, and each course has met with resounding approval from attendees. Based on that positive feedback, I’m now delighted to offer you and your company those same in-depth learning experiences at extremely affordable rates. Please visit the Courses page or click the image on this post to read all about the three courses now available, as well as about a free sample. And don’t hesitate to contact me with any questions. These courses are all proven winners, and each can make a considerable contribution to your eLearning team’s success.
I’m delighted to announce that I now offer voiceover samples on my Voiceovers page. I’ve always had a commercial v/o demo, but now I’ve added a host of others in a variety of categories, including eLearning, Documentary, Animation, World Dialects, and more. A number of the samples are tongue-in-cheek, so I hope you have as much fun listening to them as I did writing and recording them. In addition, the new samples have music by my old friend Elliot Sokolov, a fantastic composer and a great collaborator who has created music for film, television, and theatre.
To hear my new demos, click the Voiceovers link on this site, or click the microphone image on this post to visit that page. If you want to hear more, you can follow this link to my acting web site where you can launch each of 10 clips individually from the links provided on the Voiceovers page there. Some of the clips contain more than one sample. On both my sites, I’m using SoundCloud and HTML5 to present the voiceover samples, so they should play on any device that supports HTML5.
A note about the music: If you want to know more about Elliot, or if you’d like to take advantage of his services as composer or sound engineer, I encourage you to visit his site by clicking here. He’s a great guy to work with, and can compose just about any kind of music imaginable!
I was delighted to receive a note today from Chris Benz, Director of Online Events for the eLearning Guild, letting me know that they’ve selected my presentation from last week’s Online Forum as their latest free sample of the kind of quality content that comes with Guild membership. I’m thrilled that my session was so well received, and am very glad that now you can watch and share this session even if you’re not yet a member of the eLearning Guild. Of course, if you’re in the eLearning industry, I would strongly encourage you not just to join the Guild, but to become an active member and share your own interests and expertise as well. I’ve found each of my experiences with the Guild to be great fun, and as always, my students/audience teach me something as well.
The session I presented last week was the opening keynote talk for the Guild’s Online Forum about incorporating Audio and Video in eLearning. My session touches on the basics of how you can use quality voiceovers to add that powerful “Human Factor” to self-paced learning content, as well as on how and when you might consider using human versus synthetic (or automated text to speech) voiceovers.
The recorded session is 75 minutes, including the various polls and chats, which are an organic and important part of the content, as that’s how attendees participated and shared their own great and thoughtful input. To view the session, click the Guild logo on this post, and you’ll find a link toward the bottom of that landing page. I hope you enjoy the session, and I hope you’ll come back to this site and share your own ideas and suggestions as comments to this blog post! My thanks again to Chris for inviting me to speak, and to Karen Hyder for her excellent support throughout the process.
Sorry not to have posted this before now, but it’s been a surprisingly busy summer! I’m very pleased to announce that the eLearning Guild has asked me to be the keynote speaker at the opening of next week’s Online Forum about media in eLearning. My talk will be 11:30 AM Eastern, and then they have two days of great sessions about best uses of audio and video in eLearning courseware. My talk is entitled The Human Factor: Making the Case for Voiceovers in eLearning. I discuss the importance of the human voice in online training, and how much or how little to use. I also explore the pros and cons of voiceovers created by real people (whether professional actors like me, or subject matter experts) versus the new wave of enhanced synthetic text-to-speech voices available in today’s marketplace.
If you’re in eLearning and not already signed up for the Forum, I urge you to click the image on this post, and explore all the offerings that you won’t want to miss. I’m very eager to sit in on the other presentations over the two days, as using media effectively in eLearning is more important than ever.
I hope I’ll “see” you online next week! 😀