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Giving Stock Photos a Unique Look for Your Learning Projects

Ever since Microsoft discontinued their clip art gallery, we’ve all been scrambling to find inexpensive or free stock photos. But in a way, this is a good thing. The images in that clip art gallery were looking dated and dull. And once you start checking out other options, you realize there’s a gorgeous world of visual inspiration from a much larger pool of talented artists and photographers.

You may already have sites you like. I have been finding photos that work for me at Unsplash.com  and Deathtothestockphoto.com. Both offer free sets of images every week or so.  The latter also offers a fee-based subscription plan.  If you want to swim in a larger pool, check out Stockup stock photos.com; it’s a handy collection of free stock photo sites.  Whatever sites you use, always check the permissions for each image. Some require attribution, some don’t.

Once you find some good sites, how do you know what images to pick?  Here’s a suggestion: if your course’s script doesn’t already include a theme on which you can build, you can still look for groups of images that have a common vibe to them and create your own visual metaphor for your course.

For example, suppose you’re doing a course on awareness, or alertness, or even just communication. It’s easy to find a series of images involving cups of coffee.  Add some text, and you have a title page.  But you also will need to make some choices about font and font color. You could do something like this:

stocksample1

But it’s not as legible as it needs to be.  So you could lighten the image and try a different font color:

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The bottom line of course needs to be readability, so play around and see what looks best. If you don’t already have in mind a color scheme, you can easily create one, even without using Photoshop or a similar high-end tool: simply drop your image onto a PowerPoint slide, right-click it and easily alter the photo’s look dramatically with the image editing tools:

stocksample3

And once you settle on a visual style you like, you can alter your other images to align with that style. For instance, here’s an image I can use for all my section introductions:

stocksample4

As you can see, with a little creativity you can collect free stock photos from various sites and turn them into a cohesive visual theme for your project, which will give your course a real touch of class. Now that you’ve been released from using the same old clipart in every project, get out there, explore your options, and have fun being creative! And if you have free stock photo sites you love, share the URL in the Comments below. Thanks!

PS: Tom Kuhlmann over at Articulate and I seem to have had similar things on our minds this week. For more on finding and using stock photos, check out Tom’s blog.